Someone back in Silicon valley California, is doing a smart job. Given that Facebook does not have a dedicated team in India, it is amazing to see how they are using cultural and social events to build their user base in India. Not surprising given that the brand has grown over 150 per-cent in India in the last one year.
So what is the latest innovation? A Facebook app which lets you create a private group just for the occasion of Diwali, where you can post your diwali pictures, diwali stories and tag your friends whom you met for Diwali.
Pretty neat huh!
The viral potential of such an app is enormous given the enormous popularity of this Indian festival across diaspora. And it’s heartening to see that sitting in California, Zuckerberg’s men investing the time to study cultures and creating little innovations to connect with them. This is classic example of how to localize a global brand in a seamless manner.
So while today we get ready to light the diyas and burst those crackers and click those frozen moments for posterity, here’s wishing you all a happy diwali “facebook style”
Facebook's user-tagging’ feature in the status updates for wishing friends and family members on Diwali
The Facebook app on Diwali
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