A third of Internet users visit social networking sites at least monthly, and 40 percent of email users visit social sites to gather product information and recommendations, according to a new study by Silverpop.
The study “Emails Gone Viral: Measuring ‘Share-to-Social’ Performance,” found that shared emails delivered an average increase in reach of 24.3 percent and this is set to increase as sharing becomes more mainstream. On average, social sharing leads to an additional 1 percent of opens.
The majority of opens and clicks of shared emails took place in the first couple of days following posting on a social site. On average, the last click on shared emails occurs about seven days after the initial share, with activity ranging from 1 to 44 days. [read]
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