It’s official! Go ahead and mark it down, September 13, 2009. Social media is beginning it’s official descent into marketing madness…
Now, dear reader, I can hear you now saying that it’s always been a tool for marketing products, people, et cetera. Well, I tell you that it has gotten beyond that, and it now no longer a tool for the masses. That’s right, big companies have, as one would expect, been on the front end of marketing. Don’t believe, just look to see what is sponsored by various companies, or how they seek to manage their image on social media.
A case in point is Warner Brothers and YouTube. Of course, they want their piece of revenue sharing, but again, that’s to be expected. I mean, big music companies can’t be expected to just sit there and take it as a company makes millions (he said with a touch of sarcasm).
No, no, my sign was something far simpler than that. In fact, you could say that it was a sign from above… or perhaps a billboard is a more fine tuned answer. That’s right, a billboard is what led me to believe that the big changes to social media were coming. I’m sure, dear reader, that you are asking yourselves, “what could be on a billboard to make him feel this way?” Well, the answer is pretty typical and amazing, all at the same time.
The billboard had, in large letters, the web address for a local furniture company. Now that’s fairly typical, having a website on advertising. It was a little odd that it was just the website, but I’ve gotten to the point that I come to expect that. No, no, it was what was in the bottom, right corner of the billboard.
It was almost forgettable, just a blue “rounded” box with white lettering. It read a single work: Facebook…
Now, I know that’s not shocking, let’s face it Facebook is everywhere. However, this ad was obviously geared towards net savvy people. So, we’ve moved beyond the basics of big companies and are now moving towards smaller, mid-level companies.
All I have to say is that the moment the kids down the street start advertising their lemonade stand with ads on Twitter is the day that I cut off my internet service…
Until next time, dear reader, watch out for those signs from above.
Post Script: When I went to edit/spell check this post, the program pointed out to me that I “misspell” YouTube. Appearantly, it didn’t like it when I left the “t” lower case. See, even spell check is in on it.
No comments:
Post a Comment