Issue 5: Personal Branding and the Evolution of the Resume

Issue 5: The Rear View Mirror

On Apr 3, 2009 @ 14:13 , I posted “Personal Branding and the Evolution of the Resume“.

I have always contested that LinkedIn is the business equivalent of Facebook.  However, in both of those social networking models, there is a fundamental difference as it relates to me.  The sheer size of my business network compared to my social network requires the necessary toolsets that LinkedIn provides.    It provides not only a framework for connecting professionals but also presents an opportunity to collaborate across multiple industries and disciplines like no time before through groups and connections.  LinkedIn is now a required business tool in my opinion no different than Office, eMail, Business Contacts (i.e. old school Rolodex), Reference Materials, and your number one business card – your resume.

The resume has evolved a lot over the years.  However, when you talk to many, they tend to still focus on the basic elements: work history, STAR stories, and keeping it down to a few pages.  While these are still valid points to consider when putting together your resume, they only partially achieve the real goal which is Personal Branding.  Personal Branding in my opinion represents the next evolution of resume writing and career development.

How does Personal Branding apply to the knowledge worker and how can LinkedIn help with your Personal Branding?

2009-04-01: The @RLavigne42 Tweet Round-Up

April 1, 2009 in The @RLavigne42 Tweet Round-Up

2009-04-03: The @RLavigne42 Tweet Round-Up

April 3, 2009 in The @RLavigne42 Tweet Round-Up

Personal Branding and the Evolution of the Resume

April 3, 2009 in Office Space

2009-04-04: The @RLavigne42 Tweet Round-Up

April 4, 2009 in The @RLavigne42 Tweet Round-Up

My Thoughts Enclosed…Rb

[Via http://rlavigne42.wordpress.com]