Great ideas, can get caught up in overly complex online executions.
So, thought I would celebrate the beauty of simplicity in this post! Here are two very different examples of good ideas, executed simply!
IKEA
A promotional idea that simply leverages Facebook’s familiar functionality. No apps in sight!
HP + Global clean water crisis
They are the technology outfitter for Global clean water crisis Mt Kilimanjaro challenge. How do they bring the scale of the challenge, which the team of climbers (and the ‘technology’ that will support them) will face, to life? Answer; a website the ‘equivalent’ height of Mt Kilimanjaro in pixels….with a highly engaging basecamp at the bottom.
Definitely worth checking out.
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